Not to state the obvious, but K-pop idols really know what’s what in the wild world of skincare. Many of them epitomize the Korean beauty ideal, with radiant, flaw-free skin that looks totally airbrushed even in real life. You really can’t help but wonder: what exactly are they using?
While you’d be hard-pressed to find an itemized list of what’s in every idol’s beauty arsenal, idol-endorsed brands are bountiful and super easy to access. If you can’t have what they’re having, you can at least shop the brands they say they love. Below, we round up 7 K-beauty brands that have ties to many of your ~biases, with our personal recos to start!
WHAT TO GET FROM THESE IDOL-ENDORSED K-BEAUTY BRANDS
Ask any EXO-L and they’ll probably tell you that EXO is to Nature Republic as aloe is to summer skin: essential. Fittingly, the brand’s best products are made with the soothing stuff. Our favorite? The mist version of their cult favorite tub of 92% pure aloe vera gel. It’s handy, instantly hydrating, and perfect for on-the-go spritzing.
THE IDOLS: BTS
THE BRAND: Mediheal
OUR RECO: MEDIHEAL x BTS Moisturizing Care Set, P1,250
The K-beauty market may be saturated with sheet masks, but Mediheal’s sheets are truly top-tier. It’s no wonder that BTS have chosen to throw their support behind the brand: they sure know how to plump your skin up to IDOL perfection.
THE IDOLS: GOT7
THE BRAND: The Face Shop
OUR RECO: Oil Control Water Cushion SPF50+ PA+++, P1,195
Before any of the other brands on this list hit local shores, there was The Face Shop. We’ve loved their nature-forward assortment forever, with their serums, tints, and glow-boosting BB cushions being extra special favorites. Boy group GOT7 like the base staple so much, it’s even part of their top three beauty picks.
THE IDOLS: SEVENTEEN
THE BRAND: The SAEM
OUR RECO: Cover Perfection Tip Concealer, P350
We’re a little newer to The SAEM, but a single swipe of their designer dupe-ing concealer made us fall in love fast. Still, despite their clear cosmetics know-how, the brand is best known for their plant-derived skincare lines, beloved by SEVENTEEN. We think their ever-fresh faces suit the concept perfectly!
THE IDOLS: Wanna One
THE BRAND: Innisfree
OUR RECO: Jeju Volcanic Color Clay Mask, P450 (limited time only)
Since they’re part of their bestselling pore care line, Innisfree’s color clay masks are easy to trust. Each pastel-hued tube offers a different skin solution, from brightening to purifying, depending on the color you get. Pro-tip: if you can’t decide which one you want to go with, the Wanna One boys are happy to help.
THE IDOL: Taeyeon, Girls’ Generation (SNSD)
THE BRAND: Banila Co.
OUR RECO: Clean It Zero Super Size (180mL), P1,395
By now, shopping for a tub of Clean It Zero is practically a skincare initiation rite—that’s how popular this cleansing balm is. And with top idol visual Taeyeon as the newest face of Banila Co., people are just going to keep snatching it up. Who wouldn’t want to swipe any and all of the SNSD leader’s possible secrets to glow?
THE IDOL: Sejeong, gu9udan / I.O.I.
THE BRAND: ACWELL
OUR RECO: pH Balancing Micro Cleansing Foam, P765 (limited time only)
Just like their famously waitlisted licorice toner, ACWELL’s cleansing foam is made with simple, sensitive skin-friendly ingredients that care for your complexion without overworking it. Having Sejeong and her girl-next-door charms in their corner is definitely the cherry on top—she’s so lovely, we’d even trust her with our skin health.
Who are your K-pop biases and what would you try just for them? Sound off below!
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