Korean beauty brand 9wishes takes its name from the auspicious number 9, which alludes to perfection in Korean culture. The brand promises to improve the skin’s condition in 9 different aspects with its range of 100% Korean-made products, including its best-selling Vanishing Balm (VB), Ultimate Tone-Up SPF 21, Rice Powder Polish, and Rice Foaming Cleanser. Products are enriched with traditional Korean beauty ingredients like rice, green bean and soy bean, and are not tested on animals.

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