Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
Benefit Cosmetics is one of the most recognized and trusted cosmetics brands in the world. It was established in San Francisco, California in 1976 and is owned by Paris-based LVMH Corporation. The brand was conceptualized by Indiana-born twins Jean and Jane Ford who worked initially as models but decided to start their own cosmetic brand later on.
Today, the company is known for offerings such as Brow Pencils which let you define and color your brows with ease, and Brow Conditioners, useful for nourishing and softening sparse eyebrow strands. Other items such as Porefessional Face Primers, Airbrush Concealers, and Lip Hydrators are also popular with Filipina women everywhere.
The company dedicates a major part of its efforts into researching new products and improving on existing ones. The results speak for themselves as Benefit Cosmetics products are known to be a class above the rest.
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