In 1990, two friends from Marseille decided to revisit an old tradition: the iconic cube of Marseille soap. Aware of its place in Provencal cultural heritage, they decided to reinterpret it in a modern and contemporary way. The soap is a natural product made exclusively from vegetable oils, without any coloring or artificial additives. It is this exceptional purity which gives its hypoallergenic, antiseptic, and antibacterial virtues. They then built their business on this soap, focusing on its values of authenticity, simplicity, efficiency, and quality.