Go Black is the first brand in the Philippines to focus solely on the benefits of activated charcoal. It was founded in 2016 by four students who were frustrated with the polluted, stressful environment of Manila city life. The idea of using activated charcoal—a potent, detoxifying ingredient—came to them during their travels, which then became the main ingredient to company’s success.
The first charcoal-infused product they launched was the activated charcoal lemonade, a black, tangy beverage. Not long after its release, their product gained mass popularity among the wellness set—which served as opportunity for expansion. The following year, two of its original founders, Katrina Magat and Kristen Tan, took over the brand and began to grow it.
Go Black has since expanded its assortment from activated charcoal lemonade to an entire line revolving around the black detox ingredient and its myriad of benefits. Now they offer detox sodas, skincare products, and even merchandise. Although it was their activated charcoal that launched them to fame, their most popular product to date is the AC Pure powder. With its versatile format and multifunctional uses, it has since become a staple in many Philippine households.
Go Black is headquartered in Quezon City, Metro Manila, and is showing no signs of stopping. Buy via BeautyMNL, and get FREE shipping on orders worth PHP1,500 and above.