The word Hakubaku in Japanese means white (or pearl) barley, a grain that looks a little like rice, but has much higher nutritional value. Founded in 1941, the Hakubaku company developed a revolutionary white barley product to popularize nutritious food. The company has continued to develop highly nutritious foods, which are tasty and easy to prepare. With a mission to spread a healthy food culture all over the world, Hakubaku uses only organic ingredients grown using sustainable methods. Hakubaku’s authentic Japanese noodles are certified organic.