Owned by Houkodou Company Limited, Houkodou is an artisan brush manufacturer from Hiroshima, Japan. It was founded by Azuma Ihara in 1900, when he first made calligraphic writing brushes for talented young calligraphers. For him, the brush he creates is a way to foster the artists of the next generation.
By combining traditional culture and modern technology, Houkodou is able to continue the legacy of Ayuma. To make sure art, quality, functionality, and perfection are folded in each brush, they are made by none other than the Japanese craftsmen and craftswomen in Kumano Town.
The brand’s most popular cosmetic brush is the Houkodou Domed Foundation Brush [BZ-1]. The soft, fine goat sokoho hairs help distribute foundation, highlighter, blush, and finishing powders evenly. In fact, in 2016, BeautyMNL nominated the brush as one of the The 20 Best Makeup Products of 2016, which included cosmetic products and tools.
Get a feel of Japanese culture with Houkodou’s brush creations. Shop on BeautyMNL and get free shipping on orders worth P1,500 or more.