Because real is important, Hustle Butter Deluxe® was launched in February 2012, and the world shook. It’s the first all-natural, vegan petroleum replacement used in the tattoo process as a tattoo lubricant and tattoo aftercare. However, as the continued spread of the butter, people have learned this amazing new product was good for everything. Since its big break, over 2 million ounces of Hustle Butter Deluxe® have been shipped worldwide. Labeled in English, German and Italian, the love for Hustle Butter Deluxe® is undeniable. You can’t knock the Hustle!