In 2003, founders Dr Mick Shaw and his wife Lizi created The GoodCarb Food Company. Their mission? To promote the sense of wellbeing induced by eating good food, without the artificial blood sugar fluctuations produced by so many convenience foods. Equipped with all the ingredients for healthy living, these true foodies also have a sound background in organic farming and science. Reading as much as they could about the role of carbohydrates in food, they soon deduced from the latest scientific research papers that the Glycemic Load (GL), which is a direct measure of how food affects blood sugar, was the most important thing to measure in their new granola products. Lizi’s therefore became the first company in the world to measure the GL load of their products. Together with their insistence on using natural ingredients, Lizi’s customers can be confident in the health credentials of their granola.

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