Founded in 1975, Orly is a California-based manufacturer of nail care products with over 40 years of experience in the beauty industry. The company specializes in tools for professional-grade manicures, nail polish colors, and cleaners.
The company’s focus on nail care began out of a rising demand from beauty salons for a nail strengthening product. Founder Jeff Pink realized that while nail care products were already sold to these establishments, this particular product was lacking. Pink solved this by making a base coat with nylon fibers to strengthen nails. After it was developed, Pink sent 1,500 sample bottles to beauty supply stores around the country. Two weeks later, these recipients all responded with positive feedback, making it a hit overnight.
Following this, Orly began its venture into the nail polish line. From Pink’s Hollywood studio connections, he found that directors would often complain about how long it would take to change the nail colors on the actresses to match their wardrobes for different scenes. This led to them asking him for a color that would go with everything.
Pink then developed a white polish to be used on the tips of the nails along with a flesh-toned polish over it. Dubbed a money saver, this was then labelled as the Natural Look Nail Kit. It was the start of what would be called the French Manicure after it saw success in its use with Paris-based fashion shows.
Today, the company has about 250 colors, with more being developed each year. And its innovations don’t stop at new colors. It has also introduced a better way to apply nail polish with its Patented Gripper Cap. This cap and brush makes it easier for nail technicians to open the bottle and apply lacquer on nails.
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