St. Ives specializes in skin care products made from 100% natural moisturizers and exfoliants, blended in its formula. Now a part of Unilever, a company committed to promoting sustainable living, the brand is still committed to using purely organic ingredients. Some of these ingredients include glycerin, apricot extracts, shea butter, and soy bean oil.
As part of that commitment, St. Ives has mainly avoided the use of parabens—chemically produced preservatives which are harmful to the environment. The brand takes pride in using the best herbal ingredients in their lotions and scrubs, which have been a part of traditional medicine for thousands of years. Apricots, for example, have long been used in Asia for their soothing and energizing powers, along with other key ingredients such as soy, green tea, and lotus blossoms.
St. Ives also strives to continuously reduce their environmental footprint and increase its positive social impact. This is by pursuing three big goals: improving the health and well-being of its customers and employees, reducing environmentally wasteful products, and enhancing the livelihoods of its communities.
Part of this plan includes proactive research into eco-friendly solutions to improve its packaging. St. Ives make every effort to use as many renewable or recycled materials for their packaging and distribution efforts. This is made possible with the use of Post-Consumer Resin, a material made from reclaimed manufactured plastics from used tubes and caps. Instead of allowing them to end up in a landfill, St. Ives products come in containers that use PCR, leaving a lighter carbon footprint.
The other part of its commitment includes the prohibition of animal testing. While St. Ives believes in delivering effective products inspired by nature, it should not come at the expense of animal lives.
With its commitment to using only the best of what Mother Nature has to offer, St. Ives is definitely a brand to patronize. So go and order their skincare products now on BeautyMNL!