Photo Focus Foundation


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CLAIM TO FAME: A new, high-performing foundation for #nofilter skin-perfection

FAST FACTS: Specially made with a matte, light-diffusing complex for a flawless finish; buildable formula lets you achieve your desired coverage—natural, medium, or full; selfie-tested to be white cast-free under 7 different photo-lighting conditions of top smartphone models—Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light

PERFECT FOR: A camera-ready makeup look every time

Another hit!!!
August 8, 2017
”Wet N Wild simply owns the game right now in almost all areas. High and low. This foundation is no exception. It leaves a beautiful finish on the skin. Definitely a “your skin but better” look. It layers nicely to give you medium to full coverage without giving you “cake face”. I find it looks amazing no matter how I apply it…brush, beauty sponge and fingers.”
–Brandee (from wetnwildbeauty.com)

WHAT YOU GET: (1) Photo Focus Foundation

Wet n Wild

Wet n Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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18 reviews

Share your experience with this product
4.7 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 29


I have tried a lot of liquid foundations available in the market. I must say this product is one of the best-est! In terms of longevity, very good. Last very long and so durable. It also has a medium coverage but can be buildable. Does not clog your pores and make them visible. A really must buy!

5 months ago
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena

I ditched my Makeup Forever HD Foundation

Yup haven’t used my MUFE HD foundation since I bought this. I love affordable products that work. It blends perfectly and is flawless on photos and also use this when I do TV work. 💯. The only downside is the smell but it goes away after application. I set it with RCMA’s no color powder and it like second skin.

8 months ago
Top Reviewer
  • Skin Type on
  • Skin Tone on
  • Facial Features on
  • Age 15


I love this foundation! I got a shade that was way too light but she survived by setting with too light bronzer powder, so it worked out. I have severe hyper pigmentation when I get acne scars and this foundation covers it right up. I can forgive the scent, surprising how it did not affect my acne even more. If you want matte, set it with powder, if you want dewy, you can mix it with an oil and bam! Your face is glistening like gold. I would purchase again if my actual shade was in stock.

8 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

Super love

If you're sensitive to scents, do not get this. It has a distinct paint thinner scent that I personally hate. But I love this foundation because it has a nice medium coverage and a semi-matte finish. It looks pretty natural. Totally worth the price. However, it breaks up on my dry patches. This is still my fave foundation for nights out with my girls.

10 months ago
Certified Buyer
  • Skin Type Combination
  • Facial Features Mestiza
  • Age 18


This is my dupe for the Georgio Armani Foundation that I really love. It has the same texture and outcome! It performs well considering the affordable price. It lasts long aswell combined with a good primer and setting spray. My only issue here is that it doesn’t smell that good but once you get pass that, you’re all set for a good foundation day!

10 months ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 17

A Stunning Dewy Finish

I bought this at watsons on sale for 320 pesos and it did not disappoint. This is my go-to foundation for all parties. It makes your skin look beautiful without making it obvious that you have something on. The only downside is that it's not long lasting. After 3-4 hours, it's gone. It fades decently though.

12 months ago

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