Pure Clay Mask: Detoxify (Black)

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CLAIM TO FAME: An indulgent cleansing treatment mask that detoxifies and illuminates skin in 10 minutes

FAST FACTS: Creamy, non-drying formula is infused with charcoal powder; draws out and captures dirt, oil, and other impurities from congested pores; cleans, rebalances, and brightens as it improves skin health; reveals a velvety, purified, even, and radiant complexion; formulated with 3 pure clays including kaolin, montmorillonite (a creamy green clay known for its purifying and rebalancing properties), and Moroccan lava clay or ghassoul

PERFECT FOR: Dull, tired skin

Fabulous Mask
October 2017
”This mask is creamy, easy to use, and actually shows results. My only complaint is that the jars are smaller. Other than that, this is a great mask.”
–Kimbie3116 (from lorealparisusa.com)

Loving it
”Clay masks make my skin feel so tight and nasty. Don’t get me wrong I still use them but I hate them! But this mask completely does the opposite! My face doesn’t feel too dry or stiff and doesn’t get itchy at all. Dries pretty quickly without it feeling too uncomfortable. Also smells pretty good!!! Would definitely buy it once my freebie is gone.”
–Embabee (from lorealparisusa.com)

WHAT YOU GET: (1) Pure Clay Mask: Detoxify (Black)

Apply an even layer to clean, dry skin, avoiding the eye and lip area. Leave on for 10 to 15 minutes then remove with water in circular motions to exfoliate. For best results, use 3 times a week. Keep away from direct sunlight. Store at room temperature.

L'Oreal Paris

L’Oréal Paris is a total beauty care company that offers the ultimate luxury products in cosmetics, skincare, hair care, and hair color. The brand’s commitment to technology, research, and innovation has produced timeless favorites like Revitalift, Youth Code, L’Oreal Paris Cosmetics, Colour Riche, True Match, and many more. The company’s celebrates the diversity of beauty with a broad range of muses—think: Jennifer Lopez, Eva Longoria, Blake Lively, Freida Pinto, Julianne Moore, and Lea Michele! Truly a global beauty brand.

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22 reviews

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4.3 out of 5
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1 star
Certified Buyer
  • Age 25


This is my favorite out of the Loreal Pure Clay masks. It has a true clay-like texture – very thick and a little sticky – that glides well and spreads evenly. But due to its thick consistency and the texture, it dries quite fast. So I need to apply this quickly. It goes on well and the texture is super smooth and soft but wish it didn’t dry so fast.

3 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Age 21


I love how my skin feels so clean after using this clay mask. I use it twice a week! I have read other reviews as well and they say that the uneven colors of the mask indicate dirt! I am not sure tho. But overall. I love this mask. I dont apply too much cuz it gets too difficult to remove kf its too thicc

3 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 25

affordable clay mask that works

I LOVE this mask! I have blackheads on my nose and somewhat enlarged pores on my cheeks, and I love how I can actually see this mask working and pulling all the dirt out of my pores. I like how my skin feels instantly smoother after using this clay mask.

5 months ago
Certified Buyer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21


I wish this product could be cheaper. I love how it affects my skin. It’s fun to apply and it feels nice and clean after. I just make sure that I put moisturizer right after I use this mask, then I’m done and my skin looks much healthier after a long day.

5 months ago
Top Reviewer
Certified Buyer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Morena
  • Age 32

Cleanses face

I like how this mask cleanses my face. I got lots of blackheads and whiteheads particularly on my nose and chin. So i focused on these areas and every time i used this mask, it softens my skin and though not all the b and w heads were gone, i think it does its job. I like the tightening feeling but not the smell.

5 months ago
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 31


My face has been feeling icky and congested so I tried this one out. Can compare this with the Innisfree HG volcanic clay mask which I was using for a while back. I wanted something different though, something the applied creamy but "magnetized" or sucked dirty out of my skin... AND THIS ONE DID JUST THAT. Added bonus is that it smells nice! While the other clay mask I've tried smell sour - maybe because original derivatives are in their nature scent.... but whatever, I like to enjoy this portion of my skin care routine so I prefer nice scents over natural weird ones. Anyway, I've used this twice in a week and I must say, it really detoxifies. That said, I find it a bit harsh and I can't leave it on for more than 10 mins. My face feels itchy and stingy soon as the product dries. So I immediately wash it off and as soon as water comes in contact, I feel it peel away dirty and oil and kind of sucks and vacuums my pores! What an amazing feeling! I recommend this but might need to try a different, less harsh variant - my skin type. after all is sensitive, dry skin.

7 months ago
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