CLAIM TO FAME: An ultra long-lasting mascara that adds curl and length to lashes
FAST FACTS: Superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; contains polymer fibers that lengthen strands up to 120%; innovative brush combines long and short bristles for perfect curls from corner to corner; nourishes and conditions lashes with chamomile recutita flower extract and camellia japonica seed oil
PERFECT FOR: Doll-like lashes
WHAT YOU GET: (1) Kiss Me Heroine Long and Curl Mascara
EXPIRY: 24 months
INGREDIENTS: Camellia Oil, Wild Rose Oil, Argan Oil, Royal Jelly Extract
Lift eyelashes from the base using the inner side of the curve. Fine tune the finish using the outer side.
When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.
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